Raises $ 8 Million to Help All Businesses Become Software Publishers


TEL AVIV, Israel, November 18, 2021 / PRNewswire / –, the all-in-one product management platform, today announced a $ 8 million Series A round table led by JAL companies, with the participation of a new investor Fosun RZ Capital, as well as existing investors Enmity and Ron Zuckerman. The round, which brings’s total funding to $ 14.5 million, will be used to expand its go-to-market operations and develop machine learning-based decision tools for product management teams.
Every big business now has to be a software company. Covid-19 has accelerated the development of digital tools by businesses for everything from supply chain management to mobile apps for customer engagement. At the heart of the digital transformation of companies are product managers, with Gartner predicts that 80% of organizations will adopt the product management model by 2023. Product managers play a central role in defining the software tools to be created, planning and prioritizing their development, communicating requirements to stakeholders and supervision of execution by development teams. The task is particularly difficult in corporate organizations that are already operating on a large scale.
“For years, product management teams lacked specialized, high-quality tools to help them do their jobs better, even as digital product managers have become increasingly essential in technology and non-technology organizations. technological “, said Elad Simon, CEO of “As a result, many companies are losing the immense value that can be generated by skilled product managers. This puts them at risk of being disrupted not only by innovative startups, but also by long-standing competitors who are adapting better to the digital world. “
Used by some of the world’s largest companies, including Kimberly-Clark, SAP, Danone and Cisco Systems,’s comprehensive and user-friendly suite of tools encompasses all stages of product management, from discovery to development, keeping the wheels of the product lifecycle in motion and storing all product data in one place. This helps product management teams build product intelligence and continuously improve their skills. In addition, it makes product data accessible to the entire organization, allowing business leaders to quickly and easily assess key product management metrics.
“This latest investment will help us advance our mission of enabling every organization to adopt and reap the benefits of product management methodologies. By providing product managers with a unified platform for product management. all of their work and data, and by providing information at scale, we provide a collaborative space where the whole company can rally around the goal of making better software, faster, which is the stone. angular of any modern organization, ”added Simon.
“ is at the forefront of a vital transformation process that affects the entire modern digital economy: providing the infrastructure necessary to transform IT organizations into product management teams capable of doing any business is a software powerhouse, ”said Tal Shaked, general partner. at JAL Ventures. “With, CIOs in any organization can give product managers the personalized support they need, setting new standards for software creation in enterprises. We are delighted to support the company and its team as they continue their impressive growth and expand their technology development, drawing on their experience in implementing product data throughout the management lifecycle. some products.”
About is the best product management platform designed for product managers. Understanding that collaboration and adaptability are at the heart of any successful product management team,’s platform makes it easy for the entire team to communicate the product roadmap at all times.’s one-of-a-kind product registration system gives businesses the insight they need to help product managers drive innovation in any industry. Based at Tel Aviv, is run by Elad Simon, CEO and Roni Ben Aharon, CPO & CTO. For more information visit
Contact:Gavriel Cohen[email protected] + 972-54-7370626

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